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Tuesday, 29 November 2011

Research on thrillers.

Gender
Male – 51.7%
Female – 48.3%

Age
15-24 – 22.8%
25-34 – 20.6%
35-44 – 19.6%
45-54 – 17.6%
55-64 – 11.1%
65+ - 8.4%

Social Group
A, B, C1 – 61.7%
C2, D, E – 38.3%

This research from Pearl & Dean shows which Gender, Age group and Social group, watch the most thrillers. This information will be very useful, as it allows us to understand the target market we are aiming for.

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